CLIENT

Mike calls himself "just an average guy who loves playing Apex Legends," but he’s much more. He streams his gaming on Twitch and is building a community while juggling a full-time job. Gaming is his passion and Twitch is where he connects with others.

Considering Twitch's color scheme and Mike's interests, I designed an abstract logo for his channel. Research showed that top Twitch channels use personal photos or mascots, but neither suited Mike. To match his personality and stand out against competitors - I created a triangle logo reminiscent of a play button and it's shape generally appealing to his target audience of males aged 18-24. I also created a space themed banner as a symbol of exploration.

PROJECTS

Branding
Illustrations

iamMikeology