CLIENT
Skin Shop
An entrepreneurial aesthetician with a personal history acne struggles, she empathizes deeply with her clients' skincare journeys. Unlike traditional beauty practitioners, she approaches skincare with a clinical mindset, akin to fitness regimen. Her services reflect her belief that the skincare industry tends to be overly "fluffy."
Skin Shop's blue logotype embodies the effectiveness and trustworthiness that the brand upholds. Targeting 18-30-year-old women, a sans-serif typeface with rounded corners was crafted along with all lowercase letters to evoke a friendly and feminine aesthetic.
In addition to the logotype, there is a "smear" of product to show more directly the types of products Skin Shop may use during their services and can be used as a logo or icon.
Services
Branding
Illustration